Huijin Yunchuang Exhibition Center
Hangzhou, China
Huijin YunChuang is a talent & sci-tech innovation park by Hangzhou Capital and Hangzhou Talent Group. This showroom serves multiple functions, including external communication, investment promotion, and brand communication.
The design's highlight is an integrated screen-sand table system. Initially, the screen is forward and shows a promotional video. With a light touch on the iPad, the screen slowly retracted, revealing the digital sand table. This smooth transition delivers impact and surprise, instantly capturing the audience's attention.
The sand table offers independent lighting control, allowing presenters to highlight specific buildings with 3D animations to illustrate the campus layout, and helping audiences intuitively grasp the planning value and fostering confidence in the park's future.