Arabian Transformers Co. (ATC) Innovation Center
Dammam, Saudi Arabia
ATC is a Saudi local manufacturer company and the most advanced distribution transformer manufacturing facility in KSA and the Middle East.
We primarily utilized the brand colors of energy green and sand gold and Saudi buildings’ silhouettes, aiming to create a display environment that not only featured ATC brand identity but also integrated regional cultural elements.
This was our first overseas application of cutting-edge LED large-screen sliding door technology, combined with wall lighting art design, to create an immersive panoramic visual experience for visitors.
Additionally, we extensively incorporated high-tech exhibition devices such as holographic display cabinets, sliding screens, and crystal sand tables, all in an effort to build a display space that was highly technological and characteristic of ATC
